If you've spotted a red circle sticker with a white cowboy hat on cars around Tyler, Texas — you're in the right place. Here's the direct answer.
TL;DR
That's the Strutters logo — a volunteer civic organization that has run the Texas Rose Festival Parade in Tyler, TX since 1939.
The red circle sticker with the white cowboy hat silhouette is the logo of the Strutters Executive Board — a volunteer civic organization based in Tyler, Texas.
Every member of the Strutters carries that logo on their vehicle. If you spotted it on a car in Tyler, in East Texas traffic, at a local business, or in a parking lot — that driver is a Strutter.
Red Circle
The Strutters' signature brand color — rose red, like the Texas Rose Festival itself
White Cowboy Hat
A nod to Tyler's East Texas heritage and the gentlemen of the Strutters Board
Tyler, Texas
Every car with this sticker belongs to someone connected to the Strutters Executive Board in Tyler, TX
The Strutters Executive Board is a volunteer civic organization of Tyler, Texas gentlemen who have organized the Texas Rose Festival Parade every year since 1939 — making them one of East Texas's longest-running community institutions.
While parade spectators cheer for floats, the Rose Queen and her court, marching bands, and Shriner units, the Strutters are behind the scenes coordinating more than 130 parade entries — making sure one of the largest events of its kind in the region goes off without a hitch.
86+
Years of continuous service
130+
Parade entries coordinated
25,000+
Parade spectators each year
Est. 1939
Tyler's longest-running civic org
Beyond the Parade
Beyond the parade, the Strutters support the Tyler Police Foundation, sponsor free community concerts like "Roses in the Park" at Bergfeld Park, back area first responders, and contribute to local causes throughout the year.
Someone notices the red cowboy hat sticker on a car in Tyler — in traffic, at a business, at an event.
They pull out their phone and search "red cowboy hat sticker Tyler TX" or "red circle sticker on cars Tyler Texas."
This page gives the direct answer without making anyone guess who the sticker belongs to.
Curiosity becomes discovery. A sticker on a car becomes a connection to 86+ years of Tyler tradition.
April 2026
A community evening of crawfish benefiting the Texas Rose Parade and Tyler Area First Responders. Held at Cut Beef in Tyler.
Learn MoreJuly 2026
A fun-filled day on the course at Willow Brook Country Club supporting the Texas Rose Parade and community causes in Tyler.
Learn MoreOctober 2026
The signature annual event — floats, bands, the Rose Queen and her court, 130+ entries and 25,000+ spectators in Tyler, TX.
Learn MoreIt is the logo of the Strutters Executive Board — a volunteer civic organization in Tyler, Texas that has organized the Texas Rose Festival Parade every year since 1939. The sticker is a red circle with a white cowboy hat silhouette.
That is the Strutters logo. Every member of the Strutters Executive Board displays it on their vehicle. It is one of East Texas's most recognized civic symbols.
The Strutters Executive Board is a group of Tyler, Texas gentlemen volunteers who have organized the Texas Rose Festival Parade without interruption since 1939. They also support the Tyler Police Foundation, area first responders, and local community causes throughout the year.
The Texas Rose Festival Parade is an annual event in Tyler, Texas organized by the Strutters. It features 130+ entries including floats, marching bands, the Rose Queen and her court, dignitaries, and Shriner units, drawing more than 25,000 spectators each October.
The Strutters sticker is associated with membership in the Strutters Executive Board. You can learn more about the organization and get involved at strutters.org.
The Strutters host three events in 2026: the Crawfish Boil on April 17 at Cut Beef in Tyler, the Golf Tournament on July 17 at Willow Brook Country Club, and the Texas Rose Festival Parade on October 17.
The red cowboy hat sticker on cars in Tyler, Texas is the logo of the Strutters Executive Board — a volunteer civic organization that has organized the Texas Rose Festival Parade every year since 1939. Every driver with that sticker is a Strutter.
If you spotted the sticker and searched for it, you found exactly what you were looking for.